Freshero is 
bringing a revolution 
to urban cultivation of organic produce

About Freshero

The company aims to be a leader in global Urban farming of fresh organic produce. Utilising multiple, agile, small footprint sites for daily harvesting and supply into local markets and distribution centres.

Freshero will farm within local communities to deliver enhanced freshness and reduced food miles. We have carefully selected best of breed organic growing systems that deliver consistently high yields supported by a "know your source" blockchain system to guarantee the integrity and safety of the source and therefore the food safety and nutritional value of the produce delivered.


Freshero Team and Key Partnerships

A team of experienced and highly regarded management is key to the success of Freshero in applying its disruptive technology and supply chain solution to the organic fresh produce industry.


Freshero is able to leverage over 40 years of cumulative fresh produce cultivation, marketing and supply experience within its key management. This experience is complemented with strong personal and commercial relationships with key Australian, New Zealand and Singaporean retailers 


Tony Mahoney

Chief Executive Officer

• Former CEO of a large independent fresh produce company Nutrano
• CEO of Freshmax  with major operations across Australia and New Zealand
• Built Australian business from A$12 million turnover to over A$400 million
• Previously spent over 10 years in senior operational positions at Woolworths



Westfield Bondi Junction, Tower 1, 2602

520 Oxford Street Sydney